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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07116_Field_TCUM T681.txt
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1996-04-10
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films easy ascendancy. Room at the Top features the new cool
realism. Not only is it not a success story, it is as much an
announcement of the end of the Cinderella package as Marilyn
Monroe was the end of the star system. Room at the Top is the
story of how the higher a monkey climbs, the more you see of
his backside. The moral is that success is not only wicked but
also the formula for misery. It is very hard for a hot medium like
film to accept the cool message of TV. But the Peter Sellers
movies I’m All Right, Jack and Only Two Can Play are perfectly in
tune with the new temper created by the cool TV image. Such is
also the meaning of the ambiguous success of Lolita . As a
novel, its acceptance announced the antiheroic approach to
romance. The film industry had long beaten out a royal road to
romance in keeping with the crescendo of the success story.
Lolita announced that the royal road was only a cowtrack,
after all, and as for success, it shouldn’t happen to a dog.